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Why Can’t They Be Like Me?

A Parable of Shifting Perspectives

By Claire Diaz-Ortiz and Marshall Goldsmith
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A parable of growth, resilience, and success.

Todd Turner’s billion-dollar baby is sinking—fast—and the start-up founder is doing what he’s always done: blame other people. That’s when a chance encounter with a legendary executive coach teaches him that he’ll need to change his actions if he has any hope of turning his business—and life—around. After all, what got him here won’t get him there. Will a great coach be what Todd needs to confront reality and step up as a leader? And will the lessons he learns help him take strategic actions to transform his company—and his life?

Drawing on the wisdom of Marshall Goldsmith, the world’s most renowned executive coach, Why Can’t They Be Like Me? is a parable about growth, resilience, and success in the face of failure. Coauthored with Claire Díaz-Ortiz, it asks the question: How do you change the trajectory of a leader in crisis?

A parable of growth, resilience, and success.

Todd Turner’s billion-dollar baby is sinking—fast—and the start-up founder is doing what he’s always done: blame other people. That’s when a chance encounter with a legendary executive coach teaches him that he’ll need to change his actions if he has any hope of turning his business—and life—around. After all, what got him here won’t get him there. Will a great coach be what Todd needs to confront reality and step up as a leader? And will the lessons he learns help him take strategic actions to transform his company—and his life?

Drawing on the wisdom of Marshall Goldsmith, the world’s most renowned executive coach, Why Can’t They Be Like Me? is a parable about growth, resilience, and success in the face of failure. Coauthored with Claire Díaz-Ortiz, it asks the question: How do you change the trajectory of a leader in crisis?

Testimonials

The perfect primer on executive coaching—when you need it, why it works, and how it can transform your life. Why Can’t They Be Like Me? shows you exactly what it’s like to supercharge your leadership with an excellent executive coach. Feedback is the breakfast of champions—and as this book shows, feedback from the right coach is invaluable.” 

-Ken Blanchard

Coauthor of The One Minute Manager®

“This book is a mirror that high achievers can’t look away from. It’s bold, funny, and painfully real—because the hardest leadership lesson isn’t about strategy or execution. It’s about you.” 

-JD Meier

Executive coach, author, and former innovation coach to Satya Nadella

“If you want to get a look at the real value of coaching, read Why Can’t They Be Like Me? It’s a fresh take on how leaders can navigate their blind spots and achieve breakthrough performance. I highly recommend!” 

-Alisa Cohn

Author of From Start-Up to Grown-Up

OOOO, that’s how it works! A compelling and timeless story that you won’t be able to put down on how to grow as a leader through Openness to change, Openness to feedback, Openness to action, and Openness to accountability, by the world’s best.” —

-David Noble

Leadership coach and senior advisor to Egon Zehnder and the Institute of Coaching

“A refreshingly real and relevant parable! The book’s insight for becoming a coachable leader will help those looking to achieve breakthrough performance. A rare business book that you’ll want to read in one sitting!” —

-Sanyin Siang

Duke University professor and Thinkers50 Hall of Fame inductee

Meet the Authors

Claire Diaz-Ortiz
Partner

Claire Díaz-Ortiz, a partner at 100 Coaches, is a celebrated author and leadership expert who was an early employee at Twitter. Wired called her “The Woman Who Got the Pope on Twitter,” and Fast Company named her one of the 100 Most Creative People in Business. Claire is the author of ten books that have been translated into eleven languages, including One Minute Mentoring (coauthored with Ken Blanchard). Claire was named to the Thinkers50 Radar list of emerging management thinkers, and holds an MBA and other degrees from Stanford and Oxford.

Marshall Goldsmith
Founder, 100 Coaches Agency

Marshall Goldsmith is the founder of the Marshall Goldsmith Group and 100 Coaches. The inaugural winner of the Lifetime Achievement Award by the Institute of Coaching at Harvard Medical School and a Thinkers50 Management Hall of Fame inductee, he has advised more than 200 major CEOs and their management teams over the course of his career. A New York Times bestselling author, he is the author or editor of more than thirty-five books, including What Got You Here Won’t Get You There.