Dr. Gary Crotaz is a globally sought-after executive coach who brings a rare combination of boardroom strategy expertise and world-class performance insight to every coaching conversation. Having coached clients in over 25 countries, he partners with the most senior leaders to unlock transformational growth in themselves, their leadership teams, and their businesses. He works with the very top leadership of the global government advisory firm and think tank, the Tony Blair Institute for Global Change, and with 20 years of corporate strategy experience has sat on the executive leadership team of two global retailers, including Selfridges Group, leading teams of up to 4,000.
What sets Dr. Gary Crotaz apart is his powerful blend of strategic acumen and lived performance at the highest level. A former elite athlete and performer, he understands the mindset, discipline, and resilience required to lead under pressure. That combination—deep strategic insight with performance excellence—makes his coaching a catalyst for bold, sustainable change. Whether you’re navigating complexity, building your leadership identity, or scaling your impact, he brings clarity, challenge, and inspiration. He’ll help you achieve your goals—and go beyond them.
What Gary’s clients have said about his work:
Transformative Coaching: “I’ve had many coaches in the past, but Gary moved the dial for me. His practical, methodical approach resonated with me like no other, allowing me to spend quality time focusing on my strengths and understanding the why behind my purpose and values, both at work and in my personal life.” – Nick Loveday, Chief Trading Officer, MATCHESFASHION, and former Executive Commercial Director, ASOS
Unlocking Success: “Gary has a transformative ability to pinpoint and focus you on what really matters and what will enable you to succeed with your own unique profile. What he brings is laser focus on you and your strengths to optimise them with questions that supercharge your ability to think with clarity and a focused mindset. The difference that he has made by this totally unique way of coaching has given me the tools to unlock greater successes.” – Raine Peake, former Digital Director (ExCo), Jigsaw Fashion
Empowering Authentic Leadership: “I can't understate how transformative this programme has been for me. I have a clear view of who I am and where I want to go, with a practical and insightful view on how to achieve this. I really like how it isn't about being someone else, but emphasises how I can use my unique strengths to develop my own unique leadership style.” – Craig Strong, Global Practice Leader, Amazon Web Services
Dr. Gary Crotaz is the host of the acclaimed podcast The Unlock Moment, where he explores breakthrough moments of clarity with leaders, thinkers, and storytellers from around the world. Through these conversations, and his coaching, he helps clients find their own Unlock Moment—that pivotal insight that changes everything.
He is also the creator of The IDEA Mindset, a powerful framework that helps people align their Identity and Direction with a pursuit of Engagement and Authenticity so they can design their career and life path to truly fit who they are. Published in 2022, The IDEA Mindset was awarded Henley Business School’s Coaching Book of the Year.